You can accomplish this simply by using an email mailing list management service like Aweber at aweber(dot)com or Constant Contact located at constantcontact(dot)com that generates a simple line of html code that either you or web designer can add to the front page of your website.
Once you have the form installed on your site and tested it to make sure it's working properly simply ask your site visitors for their information. All you need to do is offer your would be subscribers something of value that relates to your service and addresses their reason for visiting your site and they'll have no reason not to give you their info.
For example, you could craft a series of short tip articles (see tip #3 for more info on how to do this) and combine them into a special report. Or you could be interviewed about your services and provide the audio recording in exchange for their email address.
2. Start An Ezine - Ezines or online newsletter as they are sometimes known is a fantastic tool for staying in contact with subscribers. With an ezine you can announce specials that you're offering, publish articles you've written, share information about awards you've received, or press clippings, you can provide quick informative tips and so much more. Both of the services suggested in step #1 offer pre-designed templates where you can place your new and information.
Once you format your ezine all you have to do is schedule it to be emailed to your subscribers. Ezines are a fast, efficient and affordable way to stay in contact with you customers.
3. Construct Tips Articles - Nothing markets your services better than information. People are being "sold" something everyday, now more than ever we want to know "who?" we are doing business with and nothing does this better than short digestible forms of information and a quick tips article achieves this perfectly. For example if you are a wedding photographer you can provide tips on how to prepare photographically for your special day, or if you specialize in portraits for the camera shy you can share tips on how you put people at ease in preparation for their shoot.
A tips article is really nothing more than a "to-do" list with bullet points under each item on the list with a sentence or two written about each bullet point. Add a compelling title at the beginning of the article and close with a brief paragraph (sometimes known as a resource box) directing readers where to go for additional information i.e. your webpage with a form to collect email addresses and you're done.
All three of these tools cost very little in terms of money but do require an investment of your time. But think of this way, if your business is experiencing a sluggish period of a result of this current economic climate you probably are finding yourself with more time on your hands anyway. Why not use it to set up systems that will market your photography business all year long?
And now I'd like to invite you to get instant access to my free 45 minute audio course and special report 5 Secrets To Running A Successful Photography Business That They Didn't Teach You In School when you visit http://photo-marketing-mentor.com/free You'll receive tips, tools, techniques and strategies to help you either get your photography business off the ground -or- increase your existing business by opening new markets today! Article Source: http://EzineArticles.com/?expert=Rodney_Washington |
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